The cannabis industry is set to be worth $1 trillion in just a decade.
That means that not only does it give your company an enormous room for growth, but your company could also face vast competition.
How do you make your cannabis brand stand out above the rest?
In this blog post, we'll go over some of the key ways you can help your brand be different than the rest. Variety is the spice of life, and you'll need that with your cannabis brand now more than ever.
Read on for some of our top tips.
1. Focus on the Benefits of Cannabis for Your Target Audience
Focus on what your consumers want out of cannabis and strive to provide them the experience they are seeking.
Do your consumers want THC in their cannabis? Are they recreational users, or are they using it for medicinal benefits of the plant? Are they seeking relaxation or boost of energy?
Know your consumers and delight them with your brand. Being known for providing the best experience for consumers will help your brand reach more recognition, appreciation, and traction in today's competitive market.
2. Marketing and Creating a Brand for Your Audience
In recent years, you've probably heard a lot about branding and brand voices.
Your cannabis business likely has a target customer. Are they young women? Young men? Older adults? Middle-aged men with a salary and a mortgage? Whatever your target customer is, design and brand everything to their taste.
You may want to create a consumer profile to help your brand do this.
Marketing to a large group is like casting a wide net and hoping something sticks. Try to be more specific with your target audience. Together, you and your company can discuss who your ideal customer is. Write down the person's age, gender, income, hobbies, and anything else that could be relevant. Knowing who you're marketing to will help make your brand relatable.
3. Keep It Cohesive and Identifiable
If you have a shop and an online shop, people need to be able to connect the two immediately. One way you can do this is by selecting colors for your brand and unique design.
The colors and design should catch the eye of the person in your target profile. You may even want to have people who fit your target profile give you feedback before you decide to go forward with it. While this can't guarantee that it'll make your target audience want to purchase your product, it does make it more likely.
4. Offer Something Different
The variety of cannabis goods is ever-growing. And as a cannabis business, you're probably already aware of the products available on the market such as flowers, vape pens, tinctures, edibles, topical creams, etc. If you are a cannabis manufacturer, distributor, or a retailer, you should, of course, offer people a variety of cannabis consumables. Doing so will help with your sales and attract more customers to your business, and potentially will expose your brand to them.
But, one thing you can do is offer cannabis in a unique or lesser available way. Consider putting cannabis in a beauty product or lip balm, putting it in lotions or creating tasty and unique edibles.
The latter is a fantastic way to go about distributing CBD because everyone loves tasty treats. If you can offer something new, so much the better.
As we discussed at the beginning of this article, the industry has tremendous projected growth. But it's also very saturated. Because of this, you'll not just want to stand out, but it is necessary to keep your brand afloat.
While you shouldn't judge a book by its cover, like it or not, consumers judge your product by its packaging.
Packaging can help make your product stand out from the rest. It can mean the difference between someone buying a product similar to yours or buying yours.
In an industry where many people are offering similar items, you'll need to stand out in every way possible. Research states that the packaging of products influences consumers. And what's more, beautiful packaging is something many people like to display in their home.
Plus, high-quality packaging can influence your consumers to feel your product is superior. While you may already know this, the uneducated consumer doesn't.
6. Making Your Cannabis Brand Work for You and Your Customers
Your cannabis brand is ultimately the way that draws your customers to you. If you can offer a superior product, plus other extras and goodies, people will also stay loyal to your brand.
Brand loyalty is essential for growth and long-term sales, so creating an exciting brand that people resonate with will only help your business thrive.
If you need guidance on helping create your cannabis brand, contact us today. We can help you get started and on your way to starting up a long-lasting and sustainable cannabis business.